A Cherry Bomb exploded in Hong Kong! 

The first Cherry Bobbins campaign has officially dropped and we’re bringing bold, size-inclusive fashion to the vibrant streets of Hong Kong. As a love letter to the city our founder has called home for the past nine years, this collection fuses cinematic nostalgia, pop culture icons and our signature cherry design details to create statement pieces that celebrate curves, confidence and creativity.

Shot on location in Hong Kong, this campaign captures the spirit of the city, dynamic, diverse and unapologetically expressive, just like our clothes. At Cherry Bobbins, we’re redefining wardrobe staples with timeless silhouettes, petite and plus-size options and a commitment to size inclusivity that puts fit, comfort and style first.

Whether you're a fashion-forward curve queen or looking for elevated everyday pieces that actually fit, this collection is designed to help you feel seen, celebrated and seriously stylish.

Photographer: Patricia Sofra - @patricia_sofra

Videographer: Anastasiia - @snejno.foto

Make-up: Iana @wish.beautfy.bar

Hair: Annakay @hairbyannakay