In a world where fast fashion dominates, Cherry Bobbins is proudly stepping in the opposite direction, toward mindful, sustainable fashion that puts people and the planet first. As a brand committed to the principles of slow fashion, Cherry Bobbins is actively fulfilling United Nations Sustainable Development Goal 12: Responsible Consumption and Production (SDG 12).
What Is SDG 12?
UN Sustainable Development Goal 12 aims to “ensure sustainable consumption and production patterns.” That means reducing waste, using resources efficiently and promoting ethical practices across industries. For fashion, an industry known for overproduction and environmental harm, this goal is especially vital.
Designing with purpose, not excess
Cherry Bobbins operates on a small-batch production model, meaning garments are made in limited quantities to reduce overstock and minimise waste. Unlike fast fashion brands that flood the market with cheaply made items, Cherry Bobbins creates pieces that are built to last, both in quality and style.
Mindfully chosen materials
The brand carefully selects natural, certified sustainable or recycled fabrics for its collections. Every material is chosen not just for its look and feel, but for its lower environmental impact. This conscious approach helps reduce pollution, energy use and water waste, key factors in sustainable production.
Packaging with the planet in mind
Cherry Bobbins also considers what happens after a garment is purchased. For this reason, all garments are packaged in compostable or recyclable bags, ensuring that the brand’s environmental footprint doesn’t continue beyond the point of sale. It's a small detail that reflects a much bigger commitment.
Empowering consumers to buy better
Beyond production, Cherry Bobbins educates its community on the value of buying less and choosing well. Through storytelling, garment care tips and styling advice, customers are encouraged to cherish and wear their pieces multiple ways, supporting a more circular fashion economy.
More than fashion, it’s a movement
By aligning with SDG 12, Cherry Bobbins isn't just selling clothes, it's advocating for a better way of living and dressing. In every stitch, every decision and every design, the brand proves that style and sustainability can go hand-in-hand.
Want to be part of the movement? Shop consciously at cherrybobbins.com and support fashion that respects both people and the planet.