Get to know Cherisse Kofod, the founder and creative force behind Cherry Bobbins, a fashion brand built for curves, confidence and self-expression. A self-proclaimed fashion lover and online shopping addict, Cherisse knows firsthand how hard it can be to find stylish, well-fitting clothes for bodies that don’t fit the “standard” mould.

With over 15 years of experience in the fashion and FMCG industries, Cherisse has worked with some of the world’s biggest names, including Net-a-Porter, YOOX and CASETiFY. But in 2023, she decided to turn her dream into a reality and launch a brand that challenges the fashion status quo.

The birth of Cherry Bobbins: Fashion that actually fits

Cherry Bobbins was born out of a deeply personal frustration, the struggle to find clothing that fits BBBs (boobs, bellies, and bums) without compromising on style. The problem lies in the fact that most fashion is made for a "standard" size that fits only 46% of women. This often leaves many feeling overlooked and underserved by the fashion industry.

Whilst organising a branding campaign, Cherisse realised that plus-size models were being excluded simply because most brands refused to provide clothes in their sizes. This frustrating moment sparked the creation of Cherry Bobbins, a brand built with the goal of offering tailored, flattering garments that embrace and celebrate curves.

After over a year of designing, prototyping, and perfecting styles, Cherry Bobbins emerged as a size-inclusive fashion label that focuses on bold design details, timeless pieces and tailored silhouettes. The result? A brand that empowers wearers to feel seen, stylish, and comfortable, no matter their size.

Fashion without limits

“At Cherry Bobbins, we believe clothing should be an authentic reflection of your personality, not restricted by age, gender, or size,” Cherisse shares. “We’re here to break outdated rules and create pieces that allow everyone to express themselves freely, without compromise.”

Cherry Bobbins is more than a fashion label, it’s a movement toward body acceptance, embracing slow fashion practises and functional design. And this is just the beginning.