Hi, I’m Cherisse Kofod, the founder and creative designer behind Cherry Bobbins, a fashion brand built for curves, confidence and self-expression. As a lifelong fashion lover (and self-confessed online shopping addict), I know firsthand how frustrating it can be to find stylish, well-fitting clothes when your body doesn’t fit the so-called “standard” mould.

I’ve spent over 15 years working in the fashion and FMCG industries with some of the world’s biggest names, including Net-a-Porter, YOOX, and CASETiFY. But in 2023, I decided it was time to stop waiting for the industry to change and start building the brand I always wished existed.

Life as an Australian expat

After living in Hong Kong for the last 10 years, the struggle to find clothing has been even harder than Australia. Limited size ranges and a lack of inclusivity left me feeling overlooked and I knew I couldn’t be the only one. 

Redefining the standard

Cherry Bobbins was born out of my personal frustration, the endless search for clothes that actually fit, without sacrificing style. Too often, the fashion industry chases speed, profit and mass production at the expense of thoughtful design, ethical practices and genuine body inclusivity.

The reality is that most fashion is designed for a “standard” size that only works for 46% of women. Leaving the rest of us underserved, excluded and made to feel like the problem is our bodies, when in reality it’s the industry.

Fashion that fits

Cherry Bobbins launched as a size-inclusive fashion label with a mission to create clothes that empower women to feel seen. I believe fashion should reflect who you are and not limit you based on outdated age, gender or size rules.

We’re committed to slow fashion, thoughtful design and creating clothing that celebrates individuality. This isn’t just a fashion label, it’s a movement for body acceptance, championing quality over quantity and styles that flatter every shape. And we’re only just getting started...